MSNBC is changing its name to “NBC News Now” to better reflect its focus on streaming news. While the cable channel will retain the familiar MSNBC branding for now, this move signals a shift towards digital platforms. NBC News Now, already a successful streaming service, will become the overarching brand for all NBC News’ digital content. This allows NBC News to present a unified brand across all its platforms, whether viewers are watching on cable or streaming on Peacock, YouTube TV, or other services. The change emphasizes the growing importance of digital news consumption and streamlines NBC’s news offerings under one recognizable name.
NBC News is modernizing its brand by transitioning its streaming service, NBC News Now, to become the primary name for all its digital news. This means the NBC News Now name will eventually replace MSNBC on cable TV, although a timeframe hasn’t been announced. This change underscores the network’s commitment to reaching audiences where they are, increasingly online and through streaming apps. The unification under the NBC News Now banner clarifies their digital presence and builds on the already-established success of the streaming service. The familiar MSNBC name will continue on cable for the foreseeable future, allowing for a gradual transition for cable viewers.
Looking for breaking news online? NBC News Now is the future of news from NBC, streaming live and on-demand. Find the latest updates, in-depth reporting, and analysis on Peacock, YouTube TV, and other streaming platforms. While MSNBC remains on cable for now, NBC News Now is your digital destination for everything from world events to local news. Stay informed with NBC News Now.